Ducati Monster Tour gets underway

Apr 09, 2008

The Monster 696 is blazing a trail to the most beautiful settings in Italy and abroad

In the same days of the arriving at worldwide European Ducati Stores, Ducati Motor Holding S.p.A. is pleased to announce the start of the Ducati Monster Tour, a real, live roadshow, departing from Borgo Panigale, that will give all its followers the opportunity to try out the brand new Monster 696 in their own city centres.

A large truck, measuring about 14 metres with three floors and a hospitality section, will be decked out especially for this project and parked up in various city locations.

A hospitality area will be set up to provide refreshments to all those taking part in the test rides; there will also be another space dedicated to Ducati gear, in particular the new 2008 collection.

Every date on the tour will also involve the participation and support of local dealers.

Anyone who is interested in a Ducati Monster Tour can apply in person at the truck, by registering their name (they must submit their driving licence, which is also used as proof that the applicant is over 18).

The participants will then be divided into small groups and escorted on a 30-minute city ride by two official Ducati testers. Every single round of the Ducati Monster Tour will be supported by the local dealer, which collaborate organizing the event.

Two special Monster Tours will set off on Saturday 12th April - one in Italy, taking in the most breathtaking cities in the country, and the other making its way through various European cities.

Below are the dates scheduled for the two tours:

DATE                  EUROPE                  ITALY
April, 12th - 13th    Barcelona, Spain        Florence
April, 19th - 20th    Bordeaux, France        Rome
April, 26th - 27th    Marseille, France       Ravenna
May, 3rd - 4th	      Athens, Greece          Naples
May, 10th - 11th      Vienna, Austria         Milan
May, 17th - 18th      Zurich, Switzerland     Torino
May, 24th - 25th      Berlin, Germany         Varese
May, 31st - July 1st  Munich, Germany         Como
June, 7th - 8th       Paris, France           Bergamo
June, 14th - 15th     Prague, Czech Republic  Brescia
June, 21st - 22nd     Bruxelles, Belgium      Peschiera del Garda
June, 28th - 29th     Antwerp, Belgium        Vicenza
July, 5th - 6th       Beaulieu, UK            Treviso
July, 11th - 12th     T. B. C., UK            Bari
July, 19th - 20th     Dusseldorf, Germany     Catania
July, 26th - 27th     Hamburg, Germany        Palermo
August, 2nd - 3rd                             Rimini

Launched last November 2007, at the EICMA Show in Milan, the Monster 696 has been immediately a big success in between public and international press, and after few months, the bike is already at Ducati Stores.

Refined style and design are the clear motivations behind the new Monster and the continued perfection of the Desmo engine ensures that its image will impress any rider. A comfortable and confidence inspiring chassis combine with the famously smooth and powerful Ducati L-Twin engine to provide the most enjoyable riding experience. The balance of new technologies expressed in stylishly finished materials is shaped around the original cool Monster heritage.

Dates, locations and further informations on the Ducati Monster Tour available at: